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Design Thinker & Innovator


I'm a passionate maker of things, of beautiful products and delightful user experiences, con sabor!

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Design Thinker & Innovator


I'm a passionate maker of things, of beautiful products and delightful user experiences, con sabor!

Hot 'ish

My background is in the visual arts and all things beautiful. Since beauty without function is just decoration, my work is guided by a user-centered approach. I design simple and intuitive user-interfaces. One thing is inevitable: sabor, beautiful and titillating will always be intrinsic qualities of my work, siempre con sabor. Make hot 'ish or go home.

iOS 7 Music Player

Simple, clean and minimalist controls with frosted glass overlays

Identity Design

Identity design for high-end bath & body products

Branding

Branding & web design for high-end yogurt shop

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I Love What I Do


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I Love What I Do


Nothing great in the world has ever been accomplished without passion.
— Hegel

Design Principles

At the Core

  • Passion
  • Empathy
  • Altruism
  • Creativity
  • Logic
  • Rationality
  • Heart

Design Thinking

Heart & Mind

It's a very unique way of thinking, like seeing the world through a different lens. It's a level of emotion mixed with the right amount of logic, design sensibility and a relentless spirit. It leads to disruptive innovation, and within tech design, it's rationalized into a functional user experience that's meaningful, surprisingly simple, intuitive and beautiful. I live it, breathe it and LOVE it.

 

Mindset

Question Everything

I'm an optimist with contagious dynamism, a down-to-earth artist who thrives under pressure and loves being challenged by the insipidness of the status quo.  I thrive in collaborative environments where greatness is a result of the collective efforts and believe designers can and will make the world a better place. I'm have a natural entrepreneur spirit. I'm a HUGE Steve Jobs fan. I’m a rebel with a cause... because at times that’s exactly what it takes.

Human-Centered

Be Empathic

"People ignore design that ignores people." My design methodology focuses on real human needs, desires and aspirations. Feel it! Through direct observation, ethnography, I dig and try to figure out what makes people tick, what makes them happy and aim to connect, aim to please.

Creative Direction

Vision + Execution

What's vision without execution? A hallucination. A solid vision or that big idea must be paired with the ability to conceptualize it, communicate it through visualizations and storytelling, then owning it: organizing and inspiring a team of fellow designers and making 'ish happen, together as one. That's greatness.

UI/UX Hybrid

Since Before It Was Cool

I don't believe design should ever be fragmented. That’s why my approach is considered hybrid by some (old skool) folks. What I do: fuse design strategy, HCI, UCD, UX, visual design, brand management, advertising, design thinking and art direction. I prefer Lean UX and Agile environments where design helps craft business strategy.

 

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Name Dropping


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Name Dropping