I appreciate this term because it makes creativity sound a bit more official. It starts to convey the value of what we as creatives do everyday. And it does so by attempting to break down and dissect the thinking process.  In the least, my hope is that the creative mind (or talent) is valued as an essential part of any solid business strategy and relocates innovation back into its proper place of dwelling, into the creative thinking space. This type of creative thinking or design thinking is not the artsy-fartsy sort (oh yeah, I said it).  The type of design thinking I'm referring to is the one with a user-centered focus, which essentially means it's the one guided by empathy, because empathy is at the heart (core) of innovation conceived through user-centered methodologies.  There are thousands of combos for every artist, but I believe these are three invaluable pieces that make up a strong design thinking foundation...

Empathy + Creativity + Logic with a cup of Intuition, Boldness, Ingenuity, Vision, and The Inborn Creative Spark or Muse...

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