At the Core
Heart & Mind
It's a very unique way of thinking, like seeing the world through a different lens. It's a level of emotion mixed with the right amount of logic, design sensibility and a relentless spirit. It leads to disruptive innovation, and within tech design, it's rationalized into a functional user experience that's meaningful, surprisingly simple, intuitive and beautiful. I live it, breathe it and LOVE it.
I'm an optimist with contagious dynamism, a down-to-earth artist who thrives under pressure and loves being challenged by the insipidness of the status quo. I thrive in collaborative environments where greatness is a result of the collective efforts and believe designers can and will make the world a better place. I'm have a natural entrepreneur spirit. I'm a HUGE Steve Jobs fan. I’m a rebel with a cause... because at times that’s exactly what it takes.
"People ignore design that ignores people." My design methodology focuses on real human needs, desires and aspirations. Feel it! Through direct observation, ethnography, I dig and try to figure out what makes people tick, what makes them happy and aim to connect, aim to please.
Vision + Execution
What's vision without execution? A hallucination. A solid vision or that big idea must be paired with the ability to conceptualize it, communicate it through visualizations and storytelling, then owning it: organizing and inspiring a team of fellow designers and making 'ish happen, together as one. That's greatness.
Since Before It Was Cool
I don't believe design should ever be fragmented. That’s why my approach is considered hybrid by some (old skool) folks. What I do: fuse design strategy, HCI, UCD, UX, visual design, brand management, advertising, design thinking and art direction. I prefer Lean UX and Agile environments where design helps craft business strategy.